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Direct linkWong, Lily; Fong, Michelle – Journal of Information Technology Education: Research, 2014
Rapid developments in education technology have provided educators and students new options in a constantly changing, competitive teaching and learning environment. As the number of online teaching resources continue to increase, research into student attitudes toward traditional and online methods of delivery is important in order to determine…
Descriptors: Student Attitudes, Delivery Systems, Electronic Learning, Online Courses
Nawi, Noorshella Che; Fong, Michelle; Tatnall, Arthur – Journal of Information Technology Education: Research, 2014
This paper describes a research case study of Internet apparel marketing by small businesses in Malaysia which can beneficially be included in postgraduate business courses for understanding the importance of measuring customer satisfaction at point-of-purchase and post-purchase in online purchases. The sample size in this research is 154…
Descriptors: Information Technology, Marketing, Foreign Countries, Surveys
