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50 Years of ERIC
50 Years of ERIC
The Education Resources Information Center (ERIC) is celebrating its 50th Birthday! First opened on May 15th, 1964 ERIC continues the long tradition of ongoing innovation and enhancement.

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ERIC Number: EJ570432
Record Type: CIJE
Publication Date: 1998
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: ISSN-0884-1241
Student as Customer: Factors Affecting Satisfaction and Assessments of Institutional Quality.
Browne, Beverly A.; Kaldenberg, Dennis O.; Browne, William G.; Brown, Daniel J.
Journal of Marketing for Higher Education, v8 n3 p1-14 1998
A survey of 736 college students investigated satisfaction with a university's business education program, with attention to ratings of services and educational quality, and their relationship to students' global satisfaction, willingness to recommend the institution, and satisfaction with educational value received. Results suggest institutions should focus not only on administrative and curricular issues but on the whole student experience. (MSE)
Descriptors: Business Administration Education, College Outcomes Assessment, Educational Quality, Higher Education, Information Dissemination, Participant Satisfaction, Student Attitudes, Student Experience, Student Recruitment, Surveys
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: Administrators; Practitioners
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers: N/A