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50 Years of ERIC
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Peer reviewed Peer reviewed
ERIC Number: EJ572021
Record Type: CIJE
Publication Date: 1998
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: ISSN-0884-1241
College Choice in a Brand Elimination Framework: The Administrator's Perspective.
Rosen, Deborah E.; Curran, James M.; Greenlee, Timothy B.
Journal of Marketing for Higher Education, v8 n4 p61-81 1998
Through a survey of business programs, a study examined the nature and extent of student recruiting activities and classified them according to a "brand elimination" model. Timing and methods of recruiting were then compared to reports of enrollment changes. Results suggest that targeted recruitment activities aimed at creating awareness early in the brand elimination process can influence enrollment. (Author/MSE)
Descriptors: Business Administration Education, College Administration, College Applicants, College Choice, Comparative Analysis, Enrollment Influences, Enrollment Management, Higher Education, Institutional Characteristics, Models, Student Attitudes, Student Recruitment, Surveys
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: Administrators; Practitioners
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers: Institutional Image