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Peer reviewed Peer reviewed
ERIC Number: EJ572020
Record Type: CIJE
Publication Date: 1998
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: ISSN-0884-1241
Evaluating Market Orientation of an Executive MBA Program.
Dubas, Khalid M.; Ghani, Waqar I.; Davis, Stanley; Strong, James T.
Journal of Marketing for Higher Education, v8 n4 p49-59 1998
A study assessed the market orientation of the executive Master's in Business Administration (MBA) program at Saint Joseph's University (Pennsylvania) in terms of 12 skills and knowledge areas that reflect effective managerial performance and the student-executives' perceptions of program strengths and weaknesses in delivering these skills. Results are used to identify consumer needs, adjust curriculum, and enhance market efforts. (Author/MSE)
Descriptors: Administrator Education, Business Administration Education, Case Studies, College Administration, Higher Education, Marketing, Masters Programs, Program Design, Skill Development, Student Recruitment
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: Administrators; Practitioners
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers: Saint Josephs University PA