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50 Years of ERIC
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Peer reviewed Peer reviewed
ERIC Number: EJ572017
Record Type: CIJE
Publication Date: 1998
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: ISSN-0884-1241
Do You See What I See? The Marketing Lens Model in an Academic Setting.
Bristow, Dennis N.
Journal of Marketing for Higher Education, v8 n4 p1-16 1998
A study applied the Marketing Lens Model to an academic setting. Empirical testing revealed that various stakeholders (318 students, 37 faculty) showed significant differences in derived importance for individual product attributes used to judge the overall quality of the educational product. Important differences existed between stakeholder groups' ratings of key educational product attributes. Implications for administrators, researchers are discussed. (Author/MSE)
Descriptors: College Administration, College Faculty, College Students, Educational Quality, Higher Education, Marketing, Models, Student Attitudes, Student Recruitment, Teacher Attitudes
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: Administrators; Practitioners
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers: N/A