Describes a demonstration given by two university librarians to faculty and researchers at the City University of New York on the use of the World Wide Web as a research tool. The demonstration, using the library's newly created home page, focused on virtual libraries that give access primarily to on-line research resources. (MSE)

A study applied the Marketing Lens Model to an academic setting. Empirical testing revealed that various stakeholders (318 students, 37 faculty) showed significant differences in derived importance for individual product attributes used to judge the overall quality of the educational product. Important differences existed between stakeholder…

Higher education differs from other service enterprises in its social responsibility and the context for decision making. An integrated marketing strategy based on the identified positioning of the institution plays a crucial role in successful enrollment and long-term institutional development. Marketing can make a significant contribution to…

A study identified quality signals for master's programs in business administration (MBAs). Traditional scholarly oriented academic signals are apparently not valued as such by external customer groups. MBA academic quality appears to be a multidimensional construct, with subdimensions of real-worldness; placement; student satisfaction; and…

A study assessed the market orientation of the executive Master's in Business Administration (MBA) program at Saint Joseph's University (Pennsylvania) in terms of 12 skills and knowledge areas that reflect effective managerial performance and the student-executives' perceptions of program strengths and weaknesses in delivering these skills.…

Through a survey of business programs, a study examined the nature and extent of student recruiting activities and classified them according to a "brand elimination" model. Timing and methods of recruiting were then compared to reports of enrollment changes. Results suggest that targeted recruitment activities aimed at creating awareness early in…

A survey investigated the feelings and beliefs of British university applicants at one point in the application process: after the application is acknowledged but before offers or examination results are available. Results suggest many see the process as straightforward, helpful, friendly, but a sizeable group consider it slow and complex. Many…

Argues that geography educators need to give greater attention to the teaching of professional ethics as part of their contribution to the education of responsible citizens. Introduces an approach that couples the case method with a jurisprudential inquiry model, asking students to resolve professional ethical dilemmas through publicly defensible…

Observes that teaching undergraduates about the post-1989 economic and political transitions in Central and Eastern Europe has received little attention. Identifies challenges and problems of teaching about post-communist transitions, particularly low awareness of the region's communist history. Reports on a module to teach about transition in…

Presents an instructional strategy for improving students' awareness of African worldviews and the news media's coverage of that continent. Uses a research/writing project to evaluate the media's coverage of selected African events, helping students to become more inclusive in their own awareness of other cultures. (DSK)

Contends that empowerment and student autonomy strongly correlate with self-confidence; that this increases with incremental successes; and that any success is the outcome of acquiring and applying appropriate skills. Argues that geography students will be better life-long learners if they are taught enabling skills early in their programs. (DSK)

Compares postgraduate education for human geographers, particularly doctoral students, in the Netherlands and the United Kingdom. Finds similarities between the two countries' programs, but notes that Dutch programs have much better financial conditions for students. Discusses programs in the Netherlands and issues of comparable graduate training…

Argues that the Internet and World Wide Web are convenient mechanisms for providing students in world regional geography courses with up-to-date information. Describes how Web technology can be used to set up an electronic reserve library with links to Web sites and materials related to the specific course content. (DSK)

The 42 brief reports in this section deal with a variety of issues related to the status of blacks in higher education, both as students and as faculty members. Highlights the academic achievement of African Americans, profiles of notable figures in black education, and current political issues related to higher education for black students. (SLD)

Presents a statistical record of the progress of African Americans in institutions of higher education in the United States. Contains a composite index of higher educational indicators that presents a running record of the progress of African Americans in all aspects of postsecondary education. (SLD)