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50 Years of ERIC
50 Years of ERIC
The Education Resources Information Center (ERIC) is celebrating its 50th Birthday! First opened on May 15th, 1964 ERIC continues the long tradition of ongoing innovation and enhancement.

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Peer reviewed Peer reviewed
ERIC Number: EJ582038
Record Type: CIJE
Publication Date: 1999
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: ISSN-0884-1241
University Image: The Benefits of Assessment and Modeling.
Landrum, R. Eric; Turrisi, Rob; Harless, Clayton
Journal of Marketing for Higher Education, v9 n1 p53-68 1999
Survey of state residents concerning the image of a regional university found either a general, positive opinion or none at all. Statistical modeling of results points to the significant components of university image and how they influence parents' decision to send a child to that institution, which in turn leads to better understanding of the impact of institutional image. (Author/MSE)
Descriptors: College Choice, Higher Education, Institutional Research, Parent Influence, Public Opinion, Reputation, Student Recruitment, Surveys
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers: College Image
Note: Date on journal (1998) is incorrect; it should read 1999.