NotesFAQContact Us
Collection
Advanced
Search Tips
50 Years of ERIC
50 Years of ERIC
The Education Resources Information Center (ERIC) is celebrating its 50th Birthday! First opened on May 15th, 1964 ERIC continues the long tradition of ongoing innovation and enhancement.

Learn more about the history of ERIC here. PDF icon

Back to results
Peer reviewed Peer reviewed
ERIC Number: EJ582035
Record Type: CIJE
Publication Date: 1999
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: ISSN-0884-1241
Degree Upgrades: A New Service, a New Market and a New Strategy for Higher Education.
Adler, Keith
Journal of Marketing for Higher Education, v9 n1 p11-24 1999
A proposed new educational service, the degree upgrade, is designed to attract graduates not seeking advanced degrees and to develop a continuing relationship with them. The new service aims at a previously untapped and constantly growing market segment, creates a continuing demand for services, and redefines traditional concepts of lifelong learning. (MSE)
Descriptors: Adult Students, Bachelors Degrees, Continuing Education, Educational Demand, Higher Education, Lifelong Learning, Student Recruitment
Publication Type: Journal Articles; Reports - Descriptive
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers: N/A
Note: Date on journal (1998) is incorrect; it should read 1999.