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50 Years of ERIC
50 Years of ERIC
The Education Resources Information Center (ERIC) is celebrating its 50th Birthday! First opened on May 15th, 1964 ERIC continues the long tradition of ongoing innovation and enhancement.

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Peer reviewed Peer reviewed
ERIC Number: EJ603561
Record Type: CIJE
Publication Date: 1999
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: ISSN-0884-1241
The Antecedents of the Market Orientation in Higher Education.
Wasmer, D. J.; Bruner, Gordon C. II
Journal of Marketing for Higher Education, v9 n2 p93-105 1999
Examines three antecedents of the market orientation for colleges and universities facing declines in enrollments and downsizing: (1) institution size (student enrollment); (2) source of funding (public/private); and (3) institutional innovativeness. Of the three, innovativeness was found to play the largest role. Discusses implications for administrators and research. (DB)
Descriptors: Educational Innovation, Higher Education, Institutional Advancement, Marketing, Private Colleges, Public Colleges, Student Recruitment
Publication Type: Journal Articles; Reports - Evaluative
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers: N/A