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50 Years of ERIC
50 Years of ERIC
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Peer reviewed Peer reviewed
ERIC Number: EJ603559
Record Type: CIJE
Publication Date: 1999
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: ISSN-0884-1241
An Investigation of the Perceptions of Business Students Regarding Non-Traditional Business Education Formats.
Barnes, John W.; Hadjimarcou, John
Journal of Marketing for Higher Education, v9 n2 p59-81 1999
A survey of 118 undergraduate business students at a major southwestern university found that most consider non-traditional education as a viable option to traditional education. However, respondents also identified disadvantages of non-traditional programs, such as cost, external validity of degrees, and impersonalized learning environment. (Author/DB)
Descriptors: Business Administration Education, College Students, Higher Education, Nontraditional Education, Student Attitudes, Undergraduate Study
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers: N/A