Black students on average score below white students on the Scholastic Assessment Tests (SAT). There is huge variation in this gap between states resulting from racial differences in the quality of education provided. Discusses problems in compiling state-by-state data; notes states where blacks have improved SAT scores; and examines…

Presents the history of the entry of African American students and faculty into the nation's prestigious military institutions: the U.S. Military Academy at West Point, the U.S. Naval Academy at Annapolis, and the U.S. Air Force Academy in Colorado Springs. Notes that the military's effort to diversify its troops and officer corps is a recent…

Since its creation, the University of the District of Columbia has suffered from inept administration, feuding faculty, and insufficient funding. It has struggled to meet the higher education needs of low-income District residents. Enmeshed in the city's scandals and financial problems, the university still lacks adequate financial support, though…

A survey of 303 potential college students and their parents found that high price and low price institutions are evaluated higher on quality attributes than are moderately priced institutions. Further, discounts (such as financial aid) were found to have little effect on the attendance decision. Implications for the pricing strategies used by…

Argues that students are not customers in the sense currently recognized by business and offers an alternative view of the customer base of an institution. This alternative view is seen to more effectively account for the variety of interests that must be served by the higher education industry in Australia. (DB)

Suggestions for restructuring marketing efforts within colleges and universities stress the institution's primary profit center: student recruitment and retention. Techniques such as continuous quality improvement and implementation of a task force concept are recommended as a way of synergistically employing all the institution's assets and…

A survey of 118 undergraduate business students at a major southwestern university found that most consider non-traditional education as a viable option to traditional education. However, respondents also identified disadvantages of non-traditional programs, such as cost, external validity of degrees, and impersonalized learning environment.…

Evaluated the impact of printed promotional materials on the recruitment of college freshmen using focus groups of students attending a large, southern metropolitan university. Students provided detailed suggestions on ways to improve the method of distribution, graphic design, and content of the materials. (Author/DB)

Examines three antecedents of the market orientation for colleges and universities facing declines in enrollments and downsizing: (1) institution size (student enrollment); (2) source of funding (public/private); and (3) institutional innovativeness. Of the three, innovativeness was found to play the largest role. Discusses implications for…

As early as 1887, the anthropologist Franz Boas began to combat scientific racism and the insistence that blacks were of lower intelligence than whites. Throughout his career, Boas guided anthropology to a consensus that people of color were not racially inferior and that they possessed unique and historically specific cultures. (SLD)

Reports findings of a British study of information technology-assisted teaching and learning (ITATL) in six higher education institutions, focusing on five major themes: emerging educational markets for information technology use; implications for networking; contexts of educational and communications-technology use; learning benefits; and issues…

Describes a World-Wide-Web-based course-support environment for a university course in instructional design, explains how the environment was used as part of the course experience, and summarizes student evaluation of the course. This augmented learning process is characterized as a "tele-learning" situation because telematics applications were…

A study analyzed the functions of 25 publicly accessible college-course Web sites, then surveyed some of the sites' authors. All sites performed course-management functions valued by instructors; a small subset also demonstrated easily implemented, successful, and pedagogically interesting uses of the World Wide Web. Pages conveyed implicit and…

With minimal costs, desktop-presentation programs such as PowerPoint can be a first step in introducing computer technology into the college classroom. They offer visual appeal, capacity for organizing notes, animated graphics, more class time for interactive activities, up-to-date information through links to the World Wide Web, and the ability…

Describes the University of South Florida's Virtual Instructional Team for the Advancement of Learning, a program that combines the expertise of existing campus resources with the necessary services and support for faculty interested in technology-enhanced instruction. The program is a consortium of divergent academic units working together to…