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50 Years of ERIC
50 Years of ERIC
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ERIC Number: EJ603602
Record Type: CIJE
Publication Date: 1999
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: ISSN-0884-1241
An Analysis of U.S. Business Schools' Catalogs, Application Packages, and Program Materials from an International Perspective.
Webb, Marion S.; Mayer, Kenneth R.; Pioche, Virginie
Journal of Marketing for Higher Education, v9 n3 p39-47 1999
Catalogs, application packages, and program materials from 106 business schools were analyzed to determine the degree of international coverage in business schools' curricula. Findings indicated a trend to require international functional courses, such as international finance, in the traditional Master in business administration programs and to offer international functional courses as electives in traditional Bachelor in business administration programs. (DB)
Descriptors: Bachelors Degrees, Business Administration Education, College Admission, Comparative Education, Content Analysis, Elective Courses, Global Approach, Higher Education, International Trade, Marketing, Masters Degrees, Required Courses, School Catalogs, Student Recruitment
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers: Application Forms; International Business Education