Discusses similarities and differences in the marketing of higher education and other services, especially in regard to marketing to high school students. Considers the importance of the college choice decision, the adolescent's competence to choose wisely in light of promotional efforts, family influences, and the question of what higher…

Content analysis was applied to 500 promotional student brochures to ascertain if colleges and universities portray older persons less frequently and less positively than they do younger individuals. Findings indicated a tendency to depict older persons infrequently and negatively. (DB)

Catalogs, application packages, and program materials from 106 business schools were analyzed to determine the degree of international coverage in business schools' curricula. Findings indicated a trend to require international functional courses, such as international finance, in the traditional Master in business administration programs and to…

Examined determinants of "service quality" as perceived by 139 potential students of a western university. Respondents identified dimensions of the university's quality such as assurance and reliability, empathy, and responsiveness. There was no statistical difference in the expected quality rating between potential students who decided to attend…

Developed a scale to measure job-applicant skills employers perceive to be important when hiring and how employers perceive the effectiveness of business schools. Found employers, irrespective of size and type of business, want the same basic "core skills" (such as self-confidence and critical thinking); satisfaction with core skills is the most…

Presents a collection of articles on current issues related to African Americans in higher education. Some of the topics include the following: Congressional opponents of educational opportunities for blacks, the harm in college rankings, important news events of the 20th century, black faculty, actions of white supremacists, aspirations of…

Presents statistics on the progress of African Americans in U.S. institutions of higher education, discussing the following: the black/white higher-education equality issue, statistics measuring the state of racial inequality, African-American doctoral degrees at an all-time high, the pay scale of faculty at black colleges and universities, and…

Describes the higher educational experiences of Lawrence Mungin, an African American who attended Harvard University and Harvard Law School. Mungin believed that working hard and being the good Black would lead to success in the White world. Despite his credentials, he was given trivial work at the law firm that hired him and that he later sued.…

Suggests that acting white and ignorant is the silent killer of educational aspirations for urban blacks, comparing current public figures that appear ridiculous and ignorant (gangster rappers) to Stepin Fetchit of the 1950s. Nineteenth-century blacks never elevated ignorance or vulgarity as aspects of liberation. It is important to determine how…

Race-sensitive admission policies prevail at most private colleges. Questions why more lawsuits have not challenged such policies, discussing difficulties in mounting lawsuits; legal differences between suing public and private institutions; the court's passion for private decision making; racial gaps in test scores at private institutions;…

Collection of articles, examines issues related to African Americans in higher education. Topics include black faculty; educational finance; law schools; black colleges; private universities; enrollment trends; high achieving African immigrants; bridging the racial computer gap; black women compared to black men and to white women in doctoral…

Presents five brief articles on the state of African Americans in higher education. Topics include the black-white higher education equality index; statistics that measure the state of racial inequality; the 1998 all-time high of African-American doctoral degrees; state-by-state review of African-American enrollments in higher education; and the…

Discusses when it is permissible to use the word "nigger," noting the word's unique status and examining how to determine its potency in comparison to other racial epithets. Examines the history of the word's use and current uses by comedians, the media, and people of different races. Presents an example of the word's controversial use by one…

Six legal scholars suggest possible outcomes of a future Supreme Court ruling on affirmative action in student admissions to higher education. The scholars examine other Supreme Court decisions and look at the impact that different justices and different presidents would have on an affirmative action ruling. (SM)

Presents the story of how General Colin Powell was persuaded to make a strong statement in support of affirmative action in higher education rather than supporting the Republican Party's nationwide legislative ban on affirmative action, patterned after Proposition 209 in California. (SM)