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50 Years of ERIC
50 Years of ERIC
The Education Resources Information Center (ERIC) is celebrating its 50th Birthday! First opened on May 15th, 1964 ERIC continues the long tradition of ongoing innovation and enhancement.

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Peer reviewed Peer reviewed
ERIC Number: EJ652409
Record Type: CIJE
Publication Date: 2000
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: ISSN-0884-1241
MBA Marketing Curriculum for the 21st Century.
Saban, Kenneth; Lackman, Conway; Lanasa, John; Burns, David
Journal of Marketing for Higher Education, v10 n2 p27-38 2000
Proposes modernizing the MBA curriculum to counter deficiencies in three ways: (1) by developing a common knowledge base; (2) by creating a series of updated business tracks; and (3) by providing students with practical "hands-on" business experiences. These changes address needs for knowledge about new and emerging industries, global business issues, and working with diverse professionals. (EV)
Descriptors: Curriculum Development, Educational Innovation, Higher Education, Information Technology, International Trade, Marketing
Publication Type: Journal Articles; Opinion Papers
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers: Business Careers; Globalization; Masters of Business Administration