Addresses the fairness of affirmative action, suggesting it will be unfortunate if the Supreme Court reverses its ruling, because dramatic evidence of its value in elite higher education has just become available. After discussing legal rulings, the paper concludes that affirmative action makes the eventual economic and social structure of…

Of the 2,000 predominantly white four-year U.S. colleges, only two-tenths of one percent have African American presidents. This article lists the African Americans currently serving as presidents of predominantly white four-year institutions, including information on when they were appointed and their educational backgrounds. A sidebar discusses…

Presents the life and career story of Samuel Wilbert Tucker, a lawyer who was an unsung leader in the civil rights struggle. Tucker became Virginia's NAACP lead lawyer in the ongoing legal challenge to segregation, systematically attacking school segregation. He devoted his life to ensuring a good education for the next generation of black…

In 1950, members of the University of Connecticut's Phi Epsilon Pi fraternity defied their national organization and insisted on pledging their class president, Al Rogers, an African American student. After mounting pressure, the national organization relented and allowed Rogers to join. This article presents the story of Rogers' life, education,…

Describes a conference for right-wing scholars that promoted issues of racial bigotry and discrimination. Common themes included black crime, immigration, school desegregation, and affirmative action. The bulk of speakers' time was devoted to examining left-wing "hypocrisies" and conjuring outrage against the liberal establishment in general. (SM)

Describes classroom technology initiatives at three universities: McGill in Montreal, and Emory and Georgia Tech in Atlanta. The offerings include whiteboard technology, in which notes written on an electronic board are captured and saved in digital form for distribution to students; digital video; Internet connections; and automated control of…

Discusses how the organization of leadership in the technology area will greatly affect universities' ability to strategically leverage digital tools to have a positive impact on the institution. Offers lessons learned about technology implementation and leadership from years of consulting work, then presents a model of technology leadership…

Discusses various ways that public universities may finance the use of technology and suggests reasons administrators should use technology fees to finance the cost of current and future computer technology. An important reason is that public universities have a larger percentage of nontraditional students with lower retention rates. (SLD)

Developed an enrollment process model and used it to study the decision process leading to enrollment in a university's doctoral business program through a questionnaire. Responses of 51 doctoral students provide insight into student behavior and the substance of the school's current market. (SLD)

Focused on student understandings of quality by developing a scale that identified the quality variables related to student perceptions of the university experience. Responses by 351 students from Australia, Singapore, and Hong Kong make it possible to make inferences about how educational marketing practitioners can be assisted. (SLD)

Examined the responses of 107 U.S. colleges and universities to requests for enrollment information to identify the schools that fulfill demand in a timely and effective manner. Explains what makes these schools successful. Most schools had a working Web site, but most did not contact the person making the request by telephone after the initial…

Offers a framework for evaluating how beliefs about a university are held among segments and, on that basis, making more effective market decisions. The framework is illustrated with data from surveys of four university constituencies, which showed a weak image for this particular university, as few beliefs were widely shared among segments. (EV)

Content analyzed the visual material of college viewbooks from top- and lower-ranked U.S. colleges and universities. Drawing on advertising message strategy, the results are interpreted in four parts: the "face" of the organization, the package, the promise, and the "Big Idea." (EV)

Proposes modernizing the MBA curriculum to counter deficiencies in three ways: (1) by developing a common knowledge base; (2) by creating a series of updated business tracks; and (3) by providing students with practical "hands-on" business experiences. These changes address needs for knowledge about new and emerging industries, global business…

Surveyed higher education administrators in Australia, Canada, New Zealand, the United Kingdom, and the United States, and students in Australia, to identify key factors considered critical to the successful marketing of universities. Found significant differences between institutional and student views. (EV)