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50 Years of ERIC
50 Years of ERIC
The Education Resources Information Center (ERIC) is celebrating its 50th Birthday! First opened on May 15th, 1964 ERIC continues the long tradition of ongoing innovation and enhancement.

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Peer reviewed Peer reviewed
ERIC Number: EJ613250
Record Type: CIJE
Publication Date: 2000
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: ISSN-0884-1241
An Analysis of Academic Reputation as Perceived by Consumers of Higher Education.
Conard, Michael J.; Conard, Maureen A.
Journal of Marketing for Higher Education, v9 n4 p69-80 2000
Survey responses of college-bound high school seniors (n=198) found most respondents viewed successful postgraduate careers as very important to the perception of an institution's academic reputation. Three factors described student perception of academic reputation: academic concerns, campus ethos, and practical value. Also, three factors were associated with very good academic reputation: curricular concerns, exclusivity, and career preparation. (Author/DB)
Descriptors: College Bound Students, High School Seniors, Higher Education, Institutional Evaluation, Prestige, Reputation, Selective Colleges, Student Attitudes
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers: Institutional Prestige