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50 Years of ERIC
50 Years of ERIC
The Education Resources Information Center (ERIC) is celebrating its 50th Birthday! First opened on May 15th, 1964 ERIC continues the long tradition of ongoing innovation and enhancement.

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Peer reviewed Peer reviewed
ERIC Number: EJ613248
Record Type: CIJE
Publication Date: 2000
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: ISSN-0884-1241
The Role of Senior Public Relations Administrators in Institutional Decision Making: Are They at the Table?
Peyronel, Anthony C.
Journal of Marketing for Higher Education, v9 n4 p25-35 2000
This study examined the role of senior public relations administrators in institutional decision making through a survey of presidents and senior public relations officers at the 14 universities in the Pennsylvania State System of Higher Education (SSHE). Findings indicated that SSHE senior public relations administrators are often not included in efforts to resolve important issues and influence institutional decisions. (Author/DB)
Descriptors: Administrator Role, College Administration, Decision Making, Higher Education, Participative Decision Making, Policy Formation, Public Relations
Publication Type: Journal Articles; Reports - Evaluative
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers: Pennsylvania State System of Higher Education