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50 Years of ERIC
50 Years of ERIC
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ERIC Number: EJ219733
Record Type: CIJE
Publication Date: 1980
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: N/A
Marketing Higher Education: Benefits and Risks for the American Academic System.
Litten, Larry M.
Journal of Higher Education, v51 n1 p40-59 Jan-Feb 1980
The peculiar nature of the academic market is examined in the face of a bleak demographic situation in higher education. The benefits and risks that the marketing movement may carry for the system, the intellectual tradition, and the students, are discussed. (Author/PHR)
Descriptors: College Students, Declining Enrollment, Demography, Enrollment Influences, Higher Education, Marketing, Publicize, Retrenchment, Student Recruitment
Publication Type: Journal Articles; Reports - Descriptive; Guides - Non-Classroom
Education Level: N/A
Audience: Practitioners
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers: N/A