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50 Years of ERIC
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Peer reviewed Peer reviewed
ERIC Number: EJ265899
Record Type: CIJE
Publication Date: 1982
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: N/A
Different Strokes in the Applicant Pool: Some Refinements in a Model of Student College Choice.
Litten, Larry H.
Journal of Higher Education, v53 n4 p383-402 Jul-Aug 1982
Research on college choice as it relates to students' characteristics is reviewed, and the choice process is shown to be a complex series of activities, with individuals participating in it differently. Parent education is a stronger influence than race or gender. Groups are likely to respond to different marketing strategies. (MSE)
Descriptors: College Applicants, College Choice, Higher Education, Marketing, Parent Background, Policy Formation, Racial Differences, Sex Differences, Student Attitudes, Student Characteristics, Student Recruitment
Publication Type: Journal Articles; Information Analyses; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers: N/A