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50 Years of ERIC
50 Years of ERIC
The Education Resources Information Center (ERIC) is celebrating its 50th Birthday! First opened on May 15th, 1964 ERIC continues the long tradition of ongoing innovation and enhancement.

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Peer reviewed Peer reviewed
ERIC Number: EJ389088
Record Type: CIJE
Publication Date: 1989
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: N/A
Ned Hall Didn't Have to Get a Haircut: Or, Why We Haven't Learned Much about International Marketing in the Last 25 Years.
Graham, John L.; Gronhaug, Kjell
Journal of Higher Education, v60 n2 p152-87 Mar-Apr 1989
The limitations of the knowledge production system in international marketing are considered, and dissertations in international marketing are analyzed. The findings suggest that research in the area is driven by standards of rigor and a distinct "methods basis," which are often inappropriate for the study of important problems in international marketing. (Author/MLW)
Descriptors: Competition, Cultural Awareness, Cultural Pluralism, Doctoral Dissertations, Global Approach, Higher Education, International Trade, Marketing, Periodicals, Research, Writing for Publication
Publication Type: Journal Articles; Reports - Research; Information Analyses
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers: Cultural Anthropology