Peer reviewedERIC Number: EJ094807
Record Type: CIJE
Publication Date: 1974
Pages: N/A
Abstractor: N/A
Reference Count: 0
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The Steady Seventies
Mayhew, Lewis B.
Journal of Higher Education, 45, 3, 163-173, Mar 74
Presents actions for the 70's that will help produce conditions for faculty and administrators to achieve institutional purposes and productive professional lives, such as: (1) institutional focusing on new markets; (2) identifying with a clientele and developing programs for them; (3) market research; (4) avoiding financial subsidies to attract students; and (5) seeking a distinctive image. (Author/PG)
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