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Peer reviewed Peer reviewed
ERIC Number: EJ148387
Record Type: CIJE
Publication Date: 1976
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: N/A
Assessing the Community College Transfer Market: A Metamarketing Application
Leister, Douglas V.; MacLachlan, Douglas L.
Journal of Higher Education, 47, 6, 661-80, Nov/Dec 76
A conceptual model is proposed for strategic assessment of potential clientele groups of higher educational institutions. Market segmentation, a modern marketing tool for planning and strategy development, is illustrated with a particular four-year institution's analysis of its regional community college transfer market. (Author/LBH)
Descriptors: College Students, College Transfer Students, Community Colleges, Educational Demand, Educational Supply, Evaluation Methods, Higher Education, Marketing, School Holding Power, Student Mobility, Transfer Students
Publication Type: N/A
Education Level: N/A
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Sponsor: N/A
Authoring Institution: N/A
Identifiers: N/A