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50 Years of ERIC
50 Years of ERIC
The Education Resources Information Center (ERIC) is celebrating its 50th Birthday! First opened on May 15th, 1964 ERIC continues the long tradition of ongoing innovation and enhancement.

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Peer reviewed Peer reviewed
ERIC Number: EJ663011
Record Type: CIJE
Publication Date: 2001
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: ISSN-0884-1241
A Response to "Beyond the Mission Statement: Alternative Futures for Today's Universities."
Bingham, Frank G., Jr.; Quigley, Charles J., Jr.; Murray, Keith B.
Journal of Marketing for Higher Education, v11 n4 p19-27 2001
Responds to Finley, Rogers, and Galloway (2001), expanding on their proposed "futures" for institutions of higher education and examining the critical role that mission statements have in defining the role of the organization and establishing the framework for effective market strategy. (EV)
Descriptors: College Role, Educational Trends, Higher Education, Institutional Mission, Mission Statements
Publication Type: Journal Articles; Opinion Papers
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers: N/A