NotesFAQContact Us
Collection
Advanced
Search Tips
50 Years of ERIC
50 Years of ERIC
The Education Resources Information Center (ERIC) is celebrating its 50th Birthday! First opened on May 15th, 1964 ERIC continues the long tradition of ongoing innovation and enhancement.

Learn more about the history of ERIC here. PDF icon

Back to results
Peer reviewed Peer reviewed
ERIC Number: EJ663010
Record Type: CIJE
Publication Date: 2001
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: ISSN-0884-1241
Factors that Predict Academic Reputation Don't Always Predict Desire To Attend.
Conard, Michael J.; Conard, Maureen A.
Journal of Marketing for Higher Education, v11 n4 p1-18 2001
A survey of high school seniors assessed indicators of educational quality and selectivity as predictors of academic reputation (AR) and desire to attend a college. Curriculum rigor and social/cultural activities were predictive of AR; class size and individualized attention were not. Curriculum rigor and individualized attention were predictive of desire to attend; class size and social/cultural activities were not. Selectivity variables were predictive of AR; none predicted desire to attend. (EV)
Descriptors: College Choice, Educational Indicators, Higher Education, Institutional Characteristics, Predictor Variables, Reputation, Selective Admission, Student Attitudes
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers: N/A