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50 Years of ERIC
50 Years of ERIC
The Education Resources Information Center (ERIC) is celebrating its 50th Birthday! First opened on May 15th, 1964 ERIC continues the long tradition of ongoing innovation and enhancement.

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Peer reviewed Peer reviewed
ERIC Number: EJ652432
Record Type: CIJE
Publication Date: 2001
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: ISSN-0884-1241
An Identification of the Marketing Implications of the Various Forms of Market Entry for Foreign Universities Seeking To Enter the Hong Kong Higher Education Market.
Willis, Mike
Journal of Marketing for Higher Education, v11 n3 p39-64 2001
Analyzes and evaluates the range of alliance options (universities, institutes, associations, colleges, and others) available for foreign universities in Hong Kong, compares them briefly to the rest of China, and discusses how these various options can be accessed by foreign universities wishing to enter the Hong Kong market via the strategic alliance mode of entry. (EV)
Descriptors: Foreign Countries, Higher Education, International Programs, International Trade, Partnerships in Education
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers: China; Global Markets; Hong Kong