Compared key demographic and individual difference variables of distance and non-distance learners. Found significant differences in gender, age, employment status, motivation, and risk-taking propensity between distance and non-distance learners. (EV)

Using a five-level relationship marketing model, four-year college and university Web page content was analyzed focusing on pre-transaction student recruitment strategies in three content areas: applications, faculty, and tours. Descriptive and statistical results indicate increasing amounts of interactivity and two-way communication from 1997 to…

Analyzes and evaluates the range of alliance options (universities, institutes, associations, colleges, and others) available for foreign universities in Hong Kong, compares them briefly to the rest of China, and discusses how these various options can be accessed by foreign universities wishing to enter the Hong Kong market via the strategic…

Explored whether foreign universities moved through levels of alliance with China as a form of staggered market entry. Found almost no movement between levels of alliance, and that high levels of commitment were required at all levels to make an alliance successful. This indicates that foreign universities should be careful to establish alliances…

A survey of high school seniors assessed indicators of educational quality and selectivity as predictors of academic reputation (AR) and desire to attend a college. Curriculum rigor and social/cultural activities were predictive of AR; class size and individualized attention were not. Curriculum rigor and individualized attention were predictive…

Responds to Finley, Rogers, and Galloway (2001), expanding on their proposed "futures" for institutions of higher education and examining the critical role that mission statements have in defining the role of the organization and establishing the framework for effective market strategy. (EV)

Examined whether changing tuition rates to a sliding scale based on the number of credit hours taken will increase 4-year graduation rates. Found that a sliding tuition rate scale does not increase 4-year graduation rates. (EV)

Contrasted two survey methodologies: e-mail-Web and traditional mail. Found that: (1) e-mail-Web respondents were proportionately more likely to be male and enrolled in school full-time; (2) more individual question non-response was present for the e-mail-Web sample; and (3) e-mail-Web respondents value different aspects of graduate school. (EV)

Describes efforts at the University of South Florida at Tampa and the University of Maryland--the Educational Outreach and eDorm projects, respectively--to use distance learning and videoconferencing to reach new markets, meet financial needs, reach new student groups, and support staff projects. (EV)

Two perspectives on higher education's stakeholders and their involvement in the development of knowledge in universities are examined and contrasted: (1) that the "stakeholder" notion of knowledge doesn't allow for critical engagement with knowledge, and (2) that the "stakeholder" view of knowledge acknowledges clear links between knowledge and…

Examines trends in competitive tendering and contracting (i.e., outsourcing) in Australian universities and their implications for university administrators, using data from a survey of 29 institutions. Looks at institutional policies, costing methodologies, services contracted out, and reasons for contracting out services. Results indicate cost…

Study investigated faculty recruitment procedures across universities, departments, and sectors (public/private) in Australia, using reports from department heads and job applicants and case studies. Results revealed varied recruitment and selection strategies. Job applicants reported satisfaction with most but identified some areas needing…

A study investigated college and university trustees' perceptions of the reasons they were selected as trustees, the roles played by key actors in the selection process, and the nature of orientation activities available to new trustees. Subjects were 415 trustees from private colleges, public universities, community/technical colleges, and…

Analyzes competitive market forces within the global economy, multinational firms, and the United States labor market to provide a framework for a model projecting U.S. international training demand until 2005. Demand for internationally trained employees is estimated at 1.65 million by 2005, an average annual increase of 75,000. Over half will be…

Explores some legal issues and principles relevant to university administrators' decision-making processes, focusing on three areas: discretion (i.e., level at which a decision is made); procedural fairness (when it is required, what it applies to, rules, and biases); and review of decisions. Emphasis is on the Australian context. (MSE)