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50 Years of ERIC
50 Years of ERIC
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Peer reviewed Peer reviewed
ERIC Number: EJ652429
Record Type: CIJE
Publication Date: 2001
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: ISSN-0884-1241
Characterizing the Decision Process Leading to Enrollment in Master's Programs: Further Application of the Enrollment Process Model.
Stiber, Gregory
Journal of Marketing for Higher Education, v11 n2 p91-107 2001
Used an enrollment process model to guide implementation of a survey of master's business students to characterize the decision process leading to enrollment. Quadrant analysis was used to develop a two-dimensional profile of students for use in enrollment management. (EV)
Descriptors: College Choice, Decision Making, Enrollment Management, Graduate Students, Masters Programs, Models, Student Characteristics, Student Surveys
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers: N/A