NotesFAQContact Us
Collection
Advanced
Search Tips
50 Years of ERIC
50 Years of ERIC
The Education Resources Information Center (ERIC) is celebrating its 50th Birthday! First opened on May 15th, 1964 ERIC continues the long tradition of ongoing innovation and enhancement.

Learn more about the history of ERIC here. PDF icon

Back to results
Peer reviewed Peer reviewed
ERIC Number: EJ652425
Record Type: CIJE
Publication Date: 2001
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: ISSN-0884-1241
Appreciating the Needs of Non-Traditional Students: Women as a Growing Market for Colleges and Universities.
Shank, Matthew D.; Winchell, Margaret H.; Myers, Margaret
Journal of Marketing for Higher Education, v11 n1 p63-72 2001
Surveyed non-traditional students to better understand the unique educational needs of the non-traditional women. Found three distinct market segments of non-traditional women: those seeking only academic support in the form of advising, those dependent on a variety of support services to enhance their ability to succeed, and those placing a high degree of importance of child care. (EV)
Descriptors: Academic Advising, Child Care, College Students, Females, Higher Education, Nontraditional Students, Student Needs, Student Surveys, Womens Education
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers: Educational Marketing; Market Segmentation; Student Support Services