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50 Years of ERIC
50 Years of ERIC
The Education Resources Information Center (ERIC) is celebrating its 50th Birthday! First opened on May 15th, 1964 ERIC continues the long tradition of ongoing innovation and enhancement.

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Peer reviewed Peer reviewed
ERIC Number: EJ652424
Record Type: CIJE
Publication Date: 2001
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: ISSN-0884-1241
Segmenting Markets in Urban Higher Education: Community- versus Campus-Centered Students.
Klein, Thomas A.; Scott, Patsy F.; Clark, Joseph L.
Journal of Marketing for Higher Education, v11 n1 p39-61 2001
Conducted enrollment analysis and a survey of current students at a large urban institution to examine the segmentation of students into "traditional" and "non-traditional." Found that local traditional students tend to be more like adult students than traditional students with a more distant permanent residence. Proposes "campus-centered" and "community-centered" as new market segments. (EV)
Descriptors: College Students, Higher Education, Nontraditional Students, Out of State Students, Student Behavior, Student Characteristics, Urban Universities
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers: Educational Marketing; Market Segmentation