NotesFAQContact Us
Collection
Advanced
Search Tips
50 Years of ERIC
50 Years of ERIC
The Education Resources Information Center (ERIC) is celebrating its 50th Birthday! First opened on May 15th, 1964 ERIC continues the long tradition of ongoing innovation and enhancement.

Learn more about the history of ERIC here. PDF icon

Back to results
Peer reviewed Peer reviewed
ERIC Number: EJ652422
Record Type: CIJE
Publication Date: 2001
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: ISSN-0884-1241
The Student Is Not the Customer--An Alternative Perspective.
Bay, Darlene; Daniel, Harold
Journal of Marketing for Higher Education, v11 n1 p1-19 2001
Investigates some of the reasons that institutions of higher education should not regard the student as the customer, asserting that it may cause institutions to focus on short-term, narrow student satisfaction rather than meeting the long-term needs of an entire range of stakeholders. Presents an alternative paradigm, the student as collaborative partner. (EV)
Descriptors: College Role, College Students, Higher Education, Student College Relationship, Student Needs
Publication Type: Journal Articles; Opinion Papers
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers: Educational Marketing