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50 Years of ERIC
50 Years of ERIC
The Education Resources Information Center (ERIC) is celebrating its 50th Birthday! First opened on May 15th, 1964 ERIC continues the long tradition of ongoing innovation and enhancement.

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Peer reviewed Peer reviewed
ERIC Number: EJ652415
Record Type: CIJE
Publication Date: 2001
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: ISSN-0884-1241
Improve Your Marketing Results by Asking Peter F. Drucker's "Five Most Important Questions."
Rossum, Constance; Baum, Geoffrey
Journal of Marketing for Higher Education, v10 n3 p61-75 2001
This case study demonstrates how the Office of Marketing & Public Relations at Claremont McKenna College used five "Drucker Tool" questions to improve marketing's image on campus and awareness of the college among key constituencies. It concludes with a reevaluation of the initial marketing strategy based on the growing importance of the Internet and a new "customer" perspective. (EV)
Descriptors: Case Studies, Higher Education, Institutional Advancement, Public Relations, Self Evaluation (Groups)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers: Claremont McKenna College CA; Drucker (Peter F); Educational Marketing