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50 Years of ERIC
50 Years of ERIC
The Education Resources Information Center (ERIC) is celebrating its 50th Birthday! First opened on May 15th, 1964 ERIC continues the long tradition of ongoing innovation and enhancement.

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Peer reviewed Peer reviewed
ERIC Number: EJ652414
Record Type: CIJE
Publication Date: 2001
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: ISSN-0884-1241
The Role of Advising in Non-Returning Students' Perceptions of Their University.
Peterson, Mark; Wagner, Judy A.; Lamb, Charles W.
Journal of Marketing for Higher Education, v10 n3 p45-59 2001
Assessed perceptions of college students who chose not to return to school in the spring semester. They rated 13 key attributes related to campus-support activities and the core benefits of attending the institution. Found that advising played an important role in non-returning students' perceptions of benefits offered by the university. (EV)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers: Educational Marketing