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50 Years of ERIC
50 Years of ERIC
The Education Resources Information Center (ERIC) is celebrating its 50th Birthday! First opened on May 15th, 1964 ERIC continues the long tradition of ongoing innovation and enhancement.

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Peer reviewed Peer reviewed
ERIC Number: EJ652413
Record Type: CIJE
Publication Date: 2001
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: ISSN-0884-1241
University Experiences, the Student-College Relationship, and Alumni Support.
McAlexander, James H.; Koenig, Harold F.
Journal of Marketing for Higher Education, v10 n3 p21-43 2001
Surveyed college alumni to determine the impacts of the alumni-university relationship and alumni assessments of their college experiences on important expressions of loyalty. Results provide support for the impact of these variables on current behavior and behavioral intentions, making them important for marketing. (EV)
Descriptors: Alumni, College Graduates, Graduate Surveys, Higher Education, Student Experience
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers: Alumni Relations; Educational Marketing; Loyalty; Marketing Research