There has been a wealth of research into various forms of educational export such as distance education and study abroad, but this paper focuses on the delivery of foreign-supplied courses and programs "within" a host country-in this case, China. Key findings include a high level of demand amongst Chinese students for business and management courses and programs delivered by foreign universities and their Chinese partners, and a marked preference for relatively unadapted foreign programs and, courses, which give the students an idea of what it would be like to study at the foreign university campus-for example, in USA or Canada. These and other findings contained in this paper are of value to foreign universities seeking to develop and deliver a range of educational courses and programs to China and other large, emerging education markets. (Contains 1 table.)