In the past decade there has been a dramatic growth in UK student numbers. Widening participation policies are encouraging students from non-traditional backgrounds to enter higher education. Southampton Institute has found that many non-traditional students have had little preparation for academic life. These students often have unrealistic expectations of higher education, expectations that sometimes are at odds with a successful transition from secondary to higher education. In addition higher education institutions are often unaware of the way that higher education is perceived by non-traditional students. This situation cannot remain unchecked and requires some form of discourse. In this paper, a framework used to model a reflective discourse between stakeholders (student, institution) is introduced, and a case study demonstrating the behaviour of an automated negotiation mechanism is presented.