Understanding what consumers expect from a service provider prior to consumption is necessary for marketers because expectations provide a standard of comparison against which consumers judge the performance of that service provider. This study is an in-depth investigation into consumers' pretrial multi-expectations of service quality within a…

My argument is that when marketing-particularly advertising-may, under certain circumstances, work against the goals of autonomous, liberal higher education by undermining critical thinking and independent actions. This argument requires that advertising has a primary intent to persuade rather than inform; that by being intrusive, invasive and…

This study provides insight for educators and administrators into differences between students enrolled in Web-based and traditional classes as online learning enters the growth stage of its product life cycle. We identify characteristics that differentiate online students from those who prefer traditional education methods in order to offer more…

A total of 150 university Web sites were segregated into one of three groups: accredited residential, regionally accredited online, and nonaccredited online institutions. The promotional imagery, marketing messages and marketing themes found on the landing pages of each university program Web sites were analyzed for similarities and differences. A…

As has been the case with other public services, the Spanish university system has, over the last few years, undergone radical changes that have completely transformed the form and type of activities carried out therein. The far-reaching effect of these changes and of others that will probably occur in the not too distant future obliges the…

Purpose: In residential buildings, personal choices influence electricity and water consumption. Prior studies indicate that information feedback can stimulate resource conservation. College dormitories provide an excellent venue for controlled study of the effects of feedback. The goal of this study is to assess how different resolutions of…

Purpose: The purpose of this paper is to examine the results of a Delphi exercise used at the Halifax Consultation in which 35 experts representing 17 countries gathered to develop research priorities for the emerging field of higher education for sustainability (HES). Design/methodology/approach: The Delphi technique was used to elicit the…

Purpose: To describe the development and structure of a new Master's-level subject entitled "Aspects of sustainability: an international perspective" as a potential model, adoptable by other tertiary-level educators. Design/methodology/approach: This paper describes the evolution and re-shaping of a subject designed for postgraduate students from…

Purpose: The purpose of this paper is to present a mathematical model that can be used as an educational tool to reflect the philosophical aspects of sustainability. Design/methodology/approach: This is a descriptive paper. Findings: Everyone carries a sustainability deficit. Therefore, opportunities to reduce this deficit abound. Education is an…

Purpose: The primary purpose of this paper is to provide a concrete example of how experiential learning approaches (from internships in global policy institutes to visiting communities in rural Amazonia to meeting with officials from inter-governmental organizations) can be implemented in order to most effectively meet specific educational goals…

Purpose: Research at agricultural universities often generates food crops that are edible by-products of the research process. The purpose of this paper is to explore the factors that affect decision-making around the disposal of these crops. Understanding decision-making suggests how universities might include food crop production into campus…

This descriptive pilot study employed the Grascha-Riechmann Student Learning Style Scale (GRSLSS) to examine student communication and interactions in an online educational discussion that occurred for fourteen days. Discussion activity exhibited conversational turns and messages appeared as conversation rather than expository. Individuals scoring…

In this paper, we suggest that self-organized learning can be supported through emergent and informal Web technologies and propose that these technologies can be used to encourage similar practices in higher education. Self-organized learning aims at increasing individual control over instructional functions through a process that involves…

This study compares the efficacy of interactive video (ITV) delivered instruction to traditional course instruction in three distinct learning environments: traditional face-to-face format, ITV host (instructor present), and ITV distant (instructor not physically present) sites. Data were obtained from a half-day professional development course…

The first objective of this research was to compare the demographic and academic profiles of introductory sociology students who completed Web-based courses (n = 62) to those who completed traditional lecture-based courses (n = 77). The second objective was to determine the extent to which demographic variables (age, gender, and race), academic…