Writing is the foundation of academic practice, yet academic writing is seldom explicitly taught. As a result many beginning (and experienced) academics struggle with writing and the difficult emotions, particularly the self-doubt, that writing stirs up. Yet it need not be like this. In this paper, strategies are discussed for attending to the emotions of writing, and developing writing know-how and a stronger sense of identity as a writer. It is argued that addressing all three aspects of writing--emotions, know-how and identity--helps demystify the academic writing process and helps novices on their journey to becoming academic writers. (Contains 8 notes and 4 tables.)