This study sought to devise a parsimonious instrument for evaluating academic self-concept (ASC) among British-born students entering "mass-market" (post-1992) universities that cater for diverse and "non-traditional" intakes. Three major facets of ASC were found to be particularly relevant to these students: "self-belief" in one's academic competence; "self-appreciation" of one's personal worth as a student (independent of ability-related considerations); and "self-connection" with being an undergraduate. (Contains 5 tables and 2 notes.)