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Showing 3,181 to 3,195 of 7,831 results
Masiki, Trent – Journal of Marketing for Higher Education, 2011
Extensive scholarship exists on both symbolic leadership and corporate visual identity (CVI), yet little scholarly attention has been focused on the intersection of these two bodies of knowledge. In the field of education, that intersection is known as academic visual identity (AVI). The purpose of this article is to demonstrate that AVI…
Descriptors: Visual Aids, Relationship, Organizations (Groups), Public Relations
Chapleo, Chris; Duran, Maria Victoria Carrillo; Diaz, Ana Castillo – Journal of Marketing for Higher Education, 2011
This paper attempts to explore the effectiveness of UK universities' websites. The area of branding in higher education has received increasing academic investigation, but little work has researched how universities demonstrate their brand promises through their websites. The quest to differentiate through branding can be challenging in the…
Descriptors: Values, Internet, Social Responsibility, Foreign Countries
Schatzel, Kim; Callahan, Thomas; Scott, Crystal J.; Davis, Timothy – Journal of Marketing for Higher Education, 2011
An estimated 21% of 25-34-year-olds in the United States, about eight million individuals, have attended college and quit before completing a degree. These non-traditional students may or may not return to college. Those who return to college are referred to as stopouts, whereas those who do not return are referred to as stayouts. In the face of…
Descriptors: Higher Education, Stopouts, Young Adults, Identification
Wilkins, Stephen; Huisman, Jeroen – Journal of Marketing for Higher Education, 2011
Previous research has found that the country and institution choices of international students are greatly influenced by recommendations they receive from others who have experience of undertaking higher education overseas. For Western universities, it is of utmost importance to satisfy their international students, who can then encourage the next…
Descriptors: Foreign Countries, Higher Education, Student Recruitment, Foreign Students
Constantinides, Efthymios; Zinck Stagno, Marc C. – Journal of Marketing for Higher Education, 2011
The importance of social media as platforms of social interaction, communication and marketing is growing. Increasing numbers of businesses in various industries have already integrated or plan to integrate social media applications into their marketing programs. Higher education institutions show increased interest in the potential of social…
Descriptors: Video Technology, Marketing, Higher Education, Social Networks
Fredriksson, Peter; Persson, Magnus – International Journal of Sustainability in Higher Education, 2011
Purpose: It is widely acknowledged that aspects of sustainable development (SD) should be integrated into higher level operations management (OM) education. The aim of the paper is to outline the experiences gained at Chalmers University of Technology in Sweden from integrating aspects of SD into OM courses. Design/methodology/approach: The paper…
Descriptors: Curriculum Development, Action Research, Foreign Countries, Sustainable Development
Thurston, Matthew; Eckelman, Matthew J. – International Journal of Sustainability in Higher Education, 2011
Purpose: A greenhouse gas (GHG) inventory was conducted for Yale University's procurement of goods and services over a one-year period. The goal of the inventory was to identify the financial expenditures resulting in the greatest "indirect" GHG emissions. This project is part of an ongoing effort to quantify and reduce the university's…
Descriptors: Expenditures, Higher Education, Computer Software, Climate
Stubbs, Wendy; Schapper, Jan – International Journal of Sustainability in Higher Education, 2011
Purpose: The purpose of this paper is to report on efforts to develop two stand-alone subjects on sustainability and corporate social responsibility (CSR) in a mainstream business curriculum at Monash University, Australia. Design/methodology/approach: This paper presents details on the educational rationale and design of the two subjects in…
Descriptors: Curriculum Development, Curriculum Design, Foreign Countries, Social Responsibility
Palma, Lisiane Celia; de Oliveira, Lessandra M.; Viacava, Keitiline R. – International Journal of Sustainability in Higher Education, 2011
Purpose: The purpose of this paper is to identify the number of courses related to sustainability offered in bachelor degree programs of business administration in Brazilian federal universities. Design/methodology/approach: An exploratory research was carried out based on a descriptive scope. The process of mapping federal universities in Brazil…
Descriptors: Business Administration Education, Required Courses, Business Administration, Foreign Countries
Atherton, Alison; Giurco, Damien – International Journal of Sustainability in Higher Education, 2011
Purpose: This paper aims to detail the design of a campus climate change strategy, transport strategy and paper reduction strategy at the University of Technology, Sydney (Australia). Design/methodology/approach: The approach to strategy development used desktop research and staff/student consultation to inform the development of objectives,…
Descriptors: Change Strategies, Governance, Foreign Countries, Climate
Naeem, Malik A.; Peach, Neil W. – International Journal of Sustainability in Higher Education, 2011
Purpose: The purpose of this paper is to describe how a consortium of universities in the Asia Pacific region are endeavouring to make a contribution to the implementation of education for sustainable development (ESD) through their participation with and the operation of the Promotion of Sustainability in Postgraduate Education and Research Net…
Descriptors: Curriculum Development, Higher Education, Cooperation, Foreign Countries
Dray, Beattie; Burke, Linda; Hurst, Heather M.; Ferguson, Anne; Marks-Maran, Diane – Journal of Further and Higher Education, 2011
Vocationally based higher education programmes are meant to prepare people for employment in their chosen fields of study. In nursing, historically, employment after qualifying has been almost assured, with sufficient vacancies available for newly qualified nurses. Recently, however, for a number of reasons, primarily related to economic…
Descriptors: Nursing Education, Employment Potential, Nurses, Vocational Education
Lawson, Tony – Journal of Further and Higher Education, 2011
In the context of the tension between classroom observation as a form of empowerment and as an instrument of control, the partnership between three 16-19 colleges and a university School of Education in delivering a programme of sustained observation over eight years is explicated. Drawing on the literature about continuing professional…
Descriptors: Observation, Content Analysis, Teaching Methods, Classroom Observation Techniques
Pritchard, Jane; MacKenzie, Jane – Journal of Further and Higher Education, 2011
This article explores how teachers' experiences of teaching accelerated courses in a residential setting compared with their experiences of teaching in their traditional contexts. It looks at how teachers responded to the opportunities the accelerated format provided and how this caused them to revisit not only what they taught, but how they…
Descriptors: Foreign Countries, Acceleration (Education), Adult Students, Comparative Analysis
Davidovitch, Nitza; Soen, Dan; Sinuani-Stern, Zila – Journal of Further and Higher Education, 2011
This case study is the first to track the method used by an Israeli institution of higher education to assess and reward faculty members using a set of performance measures ("Excellence criteria"). The study profiles faculty members who received financial rewards for excellence during 2005-2007, based on the previous year's activities, as measured…
Descriptors: Foreign Countries, College Faculty, Case Studies, Faculty Evaluation

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