Purpose: The authors led an interdisciplinary team that developed recommendations for building a "culture of environmental sustainability" at the University of Michigan (UM), and the purpose of this paper is to provide guidance on how other institutions might promote pro-environmental behaviors on their campuses. Design/methodology/approach: The authors synthesize research on fostering environmental behavior, analyze how current campus sustainability efforts align with that research, and describe how they developed research-based recommendations to increase environmental sustainability on the UM campus. Findings: Analyses of prior research suggest that there are five factors that influence individuals' pro-environment behaviors: knowledge of issues; knowledge of procedures; social incentives; material incentives; and prompts/reminders. Given these factors, UM should pursue three types of activities to support the development of pro-environment behaviors: education, engagement, and assessment. Practical implications: The specific recommendations in this report are for the University of Michigan. However, other institutions interested in fostering a culture of environmental sustainability might benefit from undertaking similar comprehensive assessments of how they could support community members' development of pro-environment behavior and knowledge. Originality/value: The paper builds on prior research to offer a new vision for how to develop a culture of environmental sustainability on a large university campus. (Contains 1 table.)