This study contributes to the debate over the potential of film as a pedagogical aid. It argues that integrating film production into the assessment of undergraduate modules secures advantages for student learning: students connect their ideas more explicitly to "real world" examples; new voices and understandings are introduced to communication, and broader skills in storyboarding, narration and digital technologies are developed. The use of film also emphasizes the need for a holistic marking strategy to capture the creativity encouraged by this medium. The study suggests that integrating film into assessment offers a "eureka" moment in the student learning experience.