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ERIC Number: EJ978653
Record Type: Journal
Publication Date: 2010
Pages: 19
Abstractor: As Provided
Reference Count: 0
ISBN: N/A
ISSN: ISSN-1948-5891
Identifying Successful Advancement Approaches in Four Catholic Universities: The Effectiveness of the Four Advancement Models of Communication
Bonglia, Jean-Pierre K.
Journal of Catholic Higher Education, v29 n2 p195-213 Sum 2010
The current longitudinal study of the most successful Catholic universities in the United States identifies the prevalence of four advancement models of communication that have contributed to make those institutions successful in their philanthropic efforts. While research by Grunig and Kelly maintained that the two-way symmetrical model of advancement causes an institution to be effective, successful Catholic universities rely mostly on the two-way asymmetrical model of fundraising. However, Catholic universities using the symmetrical model to some degree have shown an increase of their gift contributions. The dominant coalition (or power control theory) helps to explain why leaders of Catholic universities determine the advancement model(s) their institutions practice. This study calls for further investigation to determine the extent to which leaders of Catholic universities can increase the size of their philanthropic gifts by investing more effort in a two-way communication model, consisting of a balanced interest between the seeker and the donor.
Association of Catholic Colleges and Universities. 1 Dupont Circle Suite 650, Washington, DC 20036. Tel: 202-457-0650; Fax: 202-728-0977; e-mail: accu@accunet.org; Web site: http://www.accunet.org
Publication Type: Journal Articles; Reports - Research
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers: N/A