Reviews both the benefits and potential negative consequences of using a market analogy to describe the roles of students and teachers in the educational system. Argues that education is more than the gratification of consumer desire and should offer direction in the development of individual students. (JDI)

Argues that student evaluations of teachers (SETs) in their current format are fundamentally a student-controlled process, but that students are not adequately prepared for such control. Advocates greater teacher control in the SET process and presents sample evaluation criteria from an ideal process in which teachers interested in critical…

Argues that the consumer metaphor for the educational process is pernicious in its reduction of the teacher/student transaction to a "want-regarding" process. Suggests that viewing the teaching process as composing a paper or as a conversation offers richer notions of autonomy for students than the consumer or other educational metaphors. (25…