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50 Years of ERIC
50 Years of ERIC
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Peer reviewed Peer reviewed
ERIC Number: EJ372543
Record Type: CIJE
Publication Date: 1988
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: N/A
Children's Attitudes toward Products and Recall of Product Information over Time.
Silverman, Wendy K.; And Others
Journal of Experimental Child Psychology, v45 n3 p365-81 Jun 1988
Examined changes in attitudes of 56 fifth grade students toward products, recall of product information, and the relationship between attitudes and recall. Found better recall for immediate rather than delayed testing. Attitudes remained relatively stable. (SKC)
Descriptors: Advertising, Attitude Change, Childhood Attitudes, Children, Grade 5, Memory, Psychological Studies, Recall (Psychology)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers: N/A