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50 Years of ERIC
50 Years of ERIC
The Education Resources Information Center (ERIC) is celebrating its 50th Birthday! First opened on May 15th, 1964 ERIC continues the long tradition of ongoing innovation and enhancement.

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ERIC Number: EJ1024476
Record Type: Journal
Publication Date: 2013
Pages: 6
Abstractor: As Provided
Reference Count: 17
ISBN: N/A
ISSN: ISSN-1941-126X
Using Screencasting to Promote Database Trials and Library Resources
Emanuel, Michelle
Journal of Electronic Resources Librarianship, v25 n4 p277-282 2013
At the University of Mississippi, screencasting was used to promote a database trial to the ARTStor Digital Library. Using Jing, a free product used for recording and posting screencasts, and a Snowball USB microphone, 11 videos averaging 3 minutes in length were posted to an online topic guide. Screencasting was used as a quick, creative, and cost-effective marketing strategy to appeal to multiple stakeholders. The short videos, focused in content and message, were an effective tool to push patrons to the database trial.
Descriptors: Academic Libraries, Video Technology, Multimedia Materials, Institutional Advancement, Database Design, Electronic Libraries, Library Materials, Database Management Systems, Pretesting, Usability, Access to Information
Routledge. Available from: Taylor & Francis, Ltd. 325 Chestnut Street Suite 800, Philadelphia, PA 19106. Tel: 800-354-1420; Fax: 215-625-2940; Web site: http://www.tandf.co.uk/journals
Publication Type: Journal Articles; Reports - Evaluative
Education Level: Postsecondary Education; Higher Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers: Mississippi