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Peer reviewed
Direct linkCaspi, Avner; Blau, Ina – Journal of Educational Multimedia and Hypermedia, 2011
The influence of media richness, media attentional load, social influence and users' prior experience with media on selection of media to transmit different messages to peers within an educational organization was tested. Media were discriminated by all potential variables. Support was found for the role of prior experience and social influence in…
Descriptors: Foreign Countries, Social Influences, Experience, Rural Schools
Caspi, Avner; Gorsky, Paul – Journal of Educational Multimedia and Hypermedia, 2005
This article examines the impact of several variables on media choice among 51 distance education course coordinators at the Open University of Israel. Hypotheses were drawn from Media Richness Theory (Daft & Lengel, 1984), Social Influence Theory (Fulk, 1993), Media Symbolism (Trevino, Lengel & Daft, 1987), and Experience Account (King & Xia,…
Descriptors: Media Selection, Influences, Distance Education, Coordinators
