Purpose: The purpose of this article is to report findings from a national study of primary headteachers in their second headship in England. This investigated their reasons for moving schools, their choice of second school and a comparison of their experiences as heads of the two schools. Design/methodology/approach: The research design involved…

Purpose: This paper aims to investigate how marketing tactics can enhance parents' loyalty in the educational context. Building on extant research, it proposes an integrated framework in which perceived marketing tactics are related to school image, which in turn is related to parents' loyalty. Design/methodology/approach: Five marketing tactics…

Purpose: Organizational citizenship behaviors (OCB) have been studied in both private and public sector organizations in countries around the globe. The purpose of this study is to compare the perceptions of the OCB construct between American and Portuguese public secondary school teachers and test an operational measure of the construct for…

Purpose: The purpose of this study was to review research published by "Journal of Educational Administration (JEA)" and the "Educational Administration Quarterly (EAQ)" over the past ten years to examine the type of research reported and to determine if confidence intervals and effect sizes were being reported as recommended by the American…

Purpose: The purpose of this research was to study teachers' self-efficacy and occupational stress in the context of a large-scale curriculum reform in New South Wales, Australia. The study aims to follow up and replicate a study carried out approximately one year earlier. Design/methodology/approach: A theoretical framework, primarily based on…

Purpose: The paper seeks to present and assess a conceptual framework and methodology used by schools for engaging with change and determining the scope of change implementation. Design/methodology/approach: The approach employs theories of paradigm change, border pedagogy, and border crossing to frame a school's engagement with the constructs of…

Purpose: The purpose of this paper is to examine dilemmas encountered by kindergarten head teachers with the further aim of developing their capability to recognise and resolve "leadership dilemmas". Design/methodology/approach: Action research was used to conduct a three-phase study involving 16 kindergarten head teachers and six system managers…

Purpose: The purpose of this paper is to show how increasing teacher effectiveness is central to school efforts to improve student outcomes. This study aims to examine successive teachers' effects on student achievement. The premise advanced is that teacher effectiveness is an individual resource that varies across classrooms within schools, as…

Purpose: This paper seeks to show the limitations of citation analysis to measure the quality of scientific contributions, also exploring the consequences of the assessment of research performance for educational institutions. Design/methodology/approach: The study reviews the literature about citation and assessment of the research endeavour to…

Purpose: The purpose of this paper is to examine first the job responsibilities undertaken by vice-principals and second to investigate the respective contribution of each job responsibility in preparing them for the principalship. Because new principals are drawn predominantly from the ranks of vice-principals in Hong Kong, it is important to…

Purpose: School leaders are professionals who need professional help to enable them better to cope with the ever-changing challenges characteristic to their daily routine. Yet, in considering their hierarchical position in schools, they may be reluctant to ask for professional assistance even when help is available and needed, attempting to…

Purpose: Newly designed schools for centuries have projected fresh ideals regarding how children should learn and how human settlements should be organized. But under what conditions can forward-looking architects or education reformers trump the institutionalized practices of teachers or the political-economic constraints found within urban…

Purpose: The purpose of this paper is to examine the possible impact portable classrooms have on the teaching and learning process by exploring current related literature. Design/methodology/approach: This paper takes a synthesis approach, analyzing current studies to assess the impact of portable classrooms on teaching and learning. Findings: No…

Purpose: The purpose of this study is to compare student achievement with three school design classifications: movement and circulation, day lighting, and views. Design/methodology/approach: From a sample of 71 schools, measures of these three school designs, taken with a ten-point Likert scale, are compared to students' outcomes defined by six…

Purpose: The paper describes the purpose of and strategies for conducting post-occupancy evaluations (POEs) as a method for assessing school building performance. Set within the larger context of global efforts to develop and apply common indicators of school building quality, the authors describe research conducted within the newest generation of…