Education shares many similarities with service delivery in the business sector. The student often experiences the total service within the classroom. Marketers in retail stores and the hotel and hospitality industry have long acknowledged the ability of the physical environment to influence behaviors and therefore make concerted efforts to create…

Although this article provides further evidence of serious impediments to faculty ownership of assurance of learning, including inadequate and misaligned resources, the results indicate that faculty can be energized to become actively engaged in the assurance of learning (AOL) process, particularly when they believe that AOL results are useful and…

The authors look at how business instructor needs are fulfilled by classroom management software (CMS), such as Moodle, and why instructors are sometimes slow to implement it. Instructors at different universities provided both qualitative and quantitative responses regarding their use of CMS. The results indicate that the top needs fulfilled by…

This research determines which computer skills are important for entry-level accountants, and whether some skills are more important than others. Students participated before and after internships in public accounting. Longitudinal analysis is also provided; responses from 2001 are compared to those from 2008-2009. Responses are also compared to…

A new approach is proposed to maximize the benefits of mentor relationships between master of business administration (MBA) students and executives by empowering students to select and recruit their own mentors, and then be responsible for managing those relationships. This mentor program is designed to be short but intensive. First-year MBA…

Textbooks are an integral component of the higher education process. However, a great deal of concern about the high costs of college textbooks has been expressed by those inside and outside of higher education. The authors focus on the results of a pilot study of a survey of marketing professors' criteria and use of textbooks and their reactions…

A new system of ranking academic journals is proposed in this study and optimization choice model used to analyze data collected from 346 faculty members in a business discipline. The ranking model uses the aggregation of perceived, implicit sequencing of academic journals by academicians, therefore eliminating several key shortcomings of previous…

The authors investigated faculty and student perceptions regarding the use of cell phones and other electronic devices in the classroom. Students differed markedly from faculty, with students exhibiting much greater acceptance of in-class use of technology. Among students, the authors found that gender affected perceptions. Specifically, male…

The author examined a broad range of respondent perspectives on tenure-related issues in a survey of 1,583 professors at 321 Association to Advance Collegiate Schools of Business (AACSB)-accredited business schools in all 50 states. Tenured and nontenured tenure-track university professors at AACSB-accredited business schools agreed that tenure is…

The views of college of business faculty were sought to determine their perception on the extent of undeserved authorship in business journals and their impact on the faculty reward system. Six hundred ninety-eight faculty members responded to an electronic survey conducted through Zoomerang. A total of 80% of the respondents indicated that they…

The author surveyed over 1,600 business faculty from 395 AACSB-accredited schools to ascertain their opinions about business advisory boards. The findings reveal that vast majorities of faculty were not directly involved with their business advisory boards, but they received updates through documentation and administrative feedback. Most felt,…

The authors aimed to understand the learning preferences of business school students and generally understand the teaching strategies and course contents that would be conducive to these preferences. They began by making some observations on the nature of the ideal business school curriculum, and they present the results of a student survey on…

Students are socialized to value grades, sometimes more than learning. Although many teachers are devoted to a learning-centered approach, others signal by their actions a deep-set interest in grading. The authors used a 2 x 2 matrix to analyze potential matches and mismatches between teacher orientation and student orientation. The implications…

The authors investigated student and faculty attitudes toward entrepreneurship and entrepreneurship education. The authors collected data from 317 students and 87 faculty members at a comprehensive 4-year university to examine students' level of interest in entrepreneurial education, perceptions of motivations and barriers to startup businesses,…

The authors surveyed faculty from a college of business and a college of education regarding their attitudes toward online education. Results of the survey were examined to determine the degree to which the technology acceptance model was able to adequately explain faculty acceptance of online education. Results indicate that perceived usefulness…