Digital offerings represent different challenges for marketers than do traditional goods and services. After reviewing the literature, the authors suggest ways that the marketing of digital goods and services might be better presented to and better understood by students. The well-known four challenges of services marketing model (e.g.,…

This research measures perceptual differences between sales and sales careers among business students studying in the United States, Switzerland, and Turkey. Earlier studies indicate that selling and a sales career are not viewed favorably by students in the United States and several other countries. This study expands on prior studies by…

Though teamwork is a mainstay of corporate America and business academia, individual assessment and compensation are problematic in disciplining and removing teammates who are free-riders and rewarding high performing team members who bear a disproportionate burden of the project. Therefore, the authors set out to develop and test an assessment…

The authors intend to describe the experience of developing and teaching an online marketing research class for master of business administration students. The class has been taught for four fall semesters. Each time, the class also completed an online survey, analyzed the resulting data, and wrote a detailed report for a real client. The course…

Textbooks are an integral component of the higher education process. However, a great deal of concern about the high costs of college textbooks has been expressed by those inside and outside of higher education. The authors focus on the results of a pilot study of a survey of marketing professors' criteria and use of textbooks and their reactions…

Many researchers have examined criteria used in Master of Business Administration (MBA) admissions decisions. However, prior research has not examined predictive ability of undergraduate prerequisite courses in core business disciplines. The authors investigated whether undergraduate prerequisite courses predicted MBA success by analyzing the…

The author examines the use of the Web-based foreign advertisements for enhancing the international awareness of undergraduate marketing students. An analysis compares the adaptation of advertisements for identical products to the cultural perceptions and values of consumers in different countries. In a sample of 110 international marketing…

The authors explored freshmen Hispanic and non-Hispanic White student perceptions of the members of three different business occupations: bankers, accountants, and marketing managers. Using "t" tests, some differences were found between the two ethnic groups regarding perceived individual characteristics of members of the occupations, but the…

Many studies have reported that business students have been more apt to act in self-interested ways when compared to their counterparts in other academic fields. Beginning with the premise that ethical behavior derives in part from personality characteristics, the authors tested whether (a) measures of an empathetic or narcissistic personality…

The authors conducted an analysis of 1,049 graduates from post-graduate business programs at an Australian university primarily to determine whether students from nonbusiness backgrounds, after completing a business preparation program, perform at the same academic level as students with prior studies in business. The authors found that students…

Conscientious marketing faculty spend extensive hours grading student essays and projects. As instructors work on grading papers, they may wonder how effective their comments are. The author explored how students in a marketing principles class reported their use of various grading methods. Students generally preferred rubrics with ratings and…

In this article, the authors propose a semester-long experiential-learning project for introductory marketing students. The project requires an analysis of a product category, competition, and consumer base to support a new product proposal. The purpose is to (a) put into practice the concepts and definitions taught in an introductory marketing…

Researchers have described "service learning" as an ideal way to integrate experiential education into coursework while meeting community needs and imbuing students with civic responsibility. They have advocated service learning in business as a method to implement course concepts and increase student understanding of the external environment. In…

In this article, the authors examined students' perceptions of professional selling. They found significant differences between the perceptions of students who had completed personal selling courses and students who had not. The authors observed differences in students' perceptions of personal selling as a career, the contribution of personal…

In recent years, prominent psychologists have redefined intelligence to refer to one's ability to successfully perform within a sociocultural context. They have also questioned the historical unidimensional conceptualization of intelligence. In this article, the author briefly reviews the history of intelligence research to this point then…