The author discusses the role of the liberal arts in a business curriculum for an increasingly science, technology, engineering, and mathematics (STEM)-centered world. The author introduces the rhetoric, orthography, ontology, and teleology (ROOT) disciplines, and links them to the traditional liberal arts foundation of higher education. The…

Digital offerings represent different challenges for marketers than do traditional goods and services. After reviewing the literature, the authors suggest ways that the marketing of digital goods and services might be better presented to and better understood by students. The well-known four challenges of services marketing model (e.g.,…

Developing exercises that lead students to use higher order thinking skills is a challenge for faculty in any discipline. An excellent way to approach this problem is to use the Revised Bloom's Taxonomy as a guide. In the taxonomy, the highest level of learning is to create. The author describes an assignment that builds on the use of…

The authors intend to describe the experience of developing and teaching an online marketing research class for master of business administration students. The class has been taught for four fall semesters. Each time, the class also completed an online survey, analyzed the resulting data, and wrote a detailed report for a real client. The course…

Many undergraduate students report a lack of concern about facing labor market discrimination throughout their careers. However, there is ample evidence that discrimination based on race, gender, and age still persists within the labor market. The author outlines a classroom experiment demonstrating the existence of discrimination, even when the…

The authors suggest using a balanced scorecard (BSC) approach to evaluate information technology (IT) resources in higher education institutions. The BSC approach illustrated is based on the performance criteria of the Malcolm Baldrige National Quality Award in Education. This article suggests areas of potential impact of IT on BSC measures in…

Business managers are increasingly engaged with climate change issues, but pedagogy on climate change in the business curriculum is in its infancy. The author addresses the need for greater integration of climate change knowledge in the business curriculum by describing a teaching module for an undergraduate introductory business course and…

Studies examining student perceptions of employability skill development in business undergraduate programs are limited. Assurance of student buy-in is important to ensure learners engage with skill provision; to enable them to articulate their capabilities to potential employers; and to facilitate the transfer of acquired skills. The author…

Millennial students often possess characteristics at odds with typical lecture-based approaches to introductory accounting courses. The author introduces an approach for reaching millennial students early in introductory accounting courses in ways that fit millennials' characteristics. This article describes the use of the board game Monopoly[R]…

This article describes impromptu presentations, a new pedagogical approach for college classrooms that produces full engagement and rapid information processing by students. The technique offers an additional tool to the growing literature on active and collaborative learning. Given a short timeframe, students are required to investigate, analyze,…

Access to published research for knowledge creation and education in the administrative science disciplines in South America has been enhanced since the introduction of the Scientific Electronic Library Online (SciELO). Although SciELO has been available as an online journal indexing and publication service since 1998, there have been no…

The authors offer an exploratory glimpse into the perceived effectiveness of learning approaches presently being used to teach students about sustainability in a business school setting. Sustainability is a topic of growing importance in business and business education. Using teaching approaches generated through self-reports related to the…

Assurance of Learning (AoL) practices can be implemented in a variety of ways, as long as they are geared toward business schools' missions and curricula. The authors first address the purpose of implementing AoL, and briefly evaluate the ongoing debate about the pros and cons of the Association to Advance Collegiate Schools of Business's policies…

The author describes the benefits of university-based women entrepreneur centers as an educational and outreach strategy and argues for their establishment and support by universities interested in educating women entrepreneurs and advancing women-owned businesses. Based on extensive research on women business owners and firsthand experience with…

The authors propose the use of performance control charts as a useful tool for tracking student assessments that rely upon faculty administered exams and projects as well as assessing teacher performance. This quantitative, formative evaluation process can be integrated into the classroom during an actual semester and utilized as a means to…